Garmin 2002 Annual Report Download - page 10

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Also in 2002, Garmin was off and running with the Ironman
®
Speed + Distance System. This high-tech sports watch from Timex
uses Garmin GPS technology to provide speed and distance data
for runners, skiers and bikers.
Our StreetPilot
®
III and GPS V portable automotive systems with
automatic routing and turn-by-turn guidance have been on the
market for over a year, and we saw increased market acceptance
of these products in 2002. These systems are making inroads in
regions where we’ve developed MapSource
®
cartography for
enhanced mapping detail, including Australia, South Africa and
the U.S., as well as countries throughout Europe. Our experience
in auto navigation has led to opportunities with automakers like
Land Rover and motorcycle manufacturers such as Ducati who are
offering Garmin navigation systems as options to their customers.
We also developed customized versions of the StreetPilot III for
BMW Motorcycles — the BMW Motorcycles Navigator
™
for the
U.S. and the BMW Motorrad Navigator
™
for Europe. 2002 was
the first full year of production for these systems.
In the area of wireless communications, we are continuing to
work with wireless outlets outside the U.S. in marketing the
NavTalk
®
GSM phone with integrated GPS and electronic organizer
functions. NavTalk incorporates smart phone features such as
WAP mini browser, data modem and SMS messaging. Its navi-
gation capabilities include built-in mapping detail, turn-by-turn
directions and voice prompts. The merging of these technologies
provides a variety of personal tracking, telematics and safety pos-
sibilities for the consumer and enterprise markets. In 2002,
Garmin started shipments of NavTalk to the People’s Republic
of China (PRC). NavTalk also passed network testing for a leading
GSM provider in the United Kingdom.
9