GE 2003 Annual Report Download - page 24

ge 2003 annual ≥epo≥t 36
“We added sensor technology
from Global Research to our
new GE VeriWise™trailer-tracking
system— now it not only locates
trailers but also monitors their
performance. This new technology
will help our customers reduce
logistics costs and cargo losses and
address some of their concerns
about homeland security.”
a≥t ha≥pe≥
Equipment Services
“Being part of GE gives NBC the financial means
to do things like the pending merger with
Vivendi Universal Entertainment. And it forces us
to work within a rigorous operating framework
that has us always thinking a few big steps ahead of
the competition. In a fast-moving industry like ours,
this is a crucial competitive advantage.”
jeff zucke≥
NBC
“We’re putting sensor technology developed
for medical devices, aircraft engines and
electrical systems into refrigerators, ranges
and other home products to give consumers
superior control.”
jim campbell
Consumer & Industrial
“Because NBC is part of GE, we have more to offer advertisers—
namely, access to the best practices of other GE businesses.
When we shared with Samsung what we know about driving
organizational change, the result was not just a big media buy,
but an expanded commercial relationship with Samsung
that touches every other GE business.”
≥andy falco
NBC
“Our wind turbines are literally being made
out of other GE businesses: power electronics
and controls from Consumer & Industrial,
gearboxes from Rail, knowledge of materials
and aero design from Transportation, and
systems integration from Global Research.
The result is going to be a world-class turbine.”
john ≥ice
Energy
leade≥ship team
“As a centralized research organization,
our purpose is not only to discover
and develop new technologies, but also
to spread them across the GE businesses.
So we bring thousands of scientists
and engineers from an array of scientific
disciplines to the major technical challenges
of our industries.”
scott donnelly
Global Research
“Our IT people found a great idea at Fleet Services—
move your communications traffic from dedicated
leased lines to virtual private networks that route
calls over the Internet. We tried it in Japan
in 2003, quadrupled our download speeds and
saved $1.6 million.”
dave nissen
Consumer Finance
“At GE Capital I learned about managing
long-term financial risks. Now I have tens of
billions of dollars in multiyear aircraft engine
service contracts that transfer financial and
operating risk from our customers to us.
I’ve found the GE Capital approach well suited
for a long-cycle business like ours.”
dave calhoun
Transportation
“In Europe, the Middle East and Africa, we are exploring
new markets on the basis of ‘one GE’— common
initiatives, processes and values— with great results
in terms of growth, far beyond what the businesses
can achieve working on their own.”
nani beccalli
Europe , Middle East and Africa
“We are using ideas from every GE business to
grow in Asia, and our new research center in
Shanghai will return the favor for GE worldwide.”
yoshiaki fujimo≥i
Asia and Japan
“We’re adapting some of Consumer &
Industrial’s marketing tools to our process
for launching new products and services.
We have robust technical reviews and cost
controls, and now we want to add C&I’s
rigor in defining customer expectations
at the early stages of product development.”
cha≥lene begley
Rail