GE 2003 Annual Report Download - page 12

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ge 2003 annual ≥epo≥t 23
RELATIONSHIPS
what distinguishes
a partner
f≥om a
vendor?
th≥ee
It’s an approach that builds one-time sales into enduring relationships. In key industries —
healthcare, transportation, energy and retail — the challenges are multidimensional. With its long
experience in these industries and its diverse set of businesses, GE can offer multifaceted
solutions. Customers such as New York-Presbyterian Hospital (portrayed here), which signed a
multiyear agreement with GE in 2003 for imaging technology and management training, are
transforming their transactions with GE into partnerships.