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6Ford Motor Company | 2008 Annual Report
In North America, 2009 will be the first full sales year for the new Ford F-150 pickup.
We also will introduce upgraded gas and new hybrid versions of the Ford Fusion midsize
sedan; a new Ford Mustang, available as a coupe with optional factory-installed glass
roof or convertible model, and Shelby GT500; a new Ford Taurus; a high-performance
Taurus SHO with an EcoBoost™ engine; a new type of small commercial van for the
North American market called the Ford Transit Connect; an upgraded Mercury Milan
and new Milan Hybrid; an upgraded Lincoln MKZ; a Ford Flex and Lincoln MKS with
a fuel-efficient EcoBoost engine, and an all-new Lincoln MKT premium crossover also
available with EcoBoost.
In Europe, 2009 is the first full sales year for the Ford Fiesta. We also will launch our
fastest volume production model ever, the new Focus RS; and introduce the new Ford
Ka progressively across the region. The Ford Kuga crossover will be available for the first
time with a 2.5-liter turbocharged gas engine and five-speed automatic transmission.
In Asia, we will introduce the all-new Ford Fiesta five-door and four-door sedan in
China, and build it in Nanjing. The Fiesta also will be introduced in Australia and New
Zealand. Other new product introductions in 2009 include the Ford Ranger compact
pickup and Ford Everest SUV, both with advanced, efficient turbo-diesel engines.
In South America, 2009 will provide still more evidence of the growing strength of our
ONE Ford plan. We are bringing to market the new European-based Ford Focus in Brazil,
Argentina and Venezuela. In Brazil, the North American-based Ford Edge also goes on
sale, along with the European-based Ford Transit.
Ford also is on track with its plan to invest in new, smaller, fuel-efficient vehicles and
achieve a more balanced global product portfolio. Within the next five years, all Ford
vehicles competing in global segments will be common in North America, Europe and Asia,
fulfilling a key element of our ONE Ford plan. This includes Ford Fiesta- and Focus-sized
small cars, Fusion- and Mondeo-sized midsize cars and utilities, as well as commercial
vans. Importantly, every new product will be the best or among the best in its segment
for fuel economy, while providing top quality, safety, smart technologies and value.
We also are launching the most aggressive vehicle electrification program in the
industry. By 2012, we plan to produce at least four high-mileage vehicles that will use
the most advanced forms of battery technology in a family of hybrids, plug-in hybrids
and battery-powered vehicles.
Lincoln is offering full-size luxury crossover customers a fresh new choice with the 2010 Lincoln MKT, a three-row
tourer that delivers the optimal blend of fuel economy, performance, technology and spaciousness.
Ford SYNC®
Ford is an automotive company that’s
thinking like a consumer electronics
company. Our affordable, industry-leading
SYNC technologies and services are
going global and expanding in-vehicle
connectivity for our customers. SYNC
not only delivers emergency, diagnostic
and information services, but in the
summer of 2009 it adds real-time traffic
reports and turn-by-turn directions on
the road. SYNC’s success is creating
demand outside North America. We’ll
be making it available in Europe in 2010
followed by the Asia Pacific region.
Smart Technologies Keep You
Connected and Informed
Ford SmartGauge™
Ford’s SmartGauge™ with EcoGuide gives
hybrid owners a more connected, fuel-
efficient driving experience. An innovative
new instrument cluster that provides real-
time information to help drivers maximize
fuel efficiency debuts on the 2010 Ford
Fusion and Mercury Milan Hybrids.
Active Park Assist
The innovative new feature available
on the Lincoln MKS flagship sedan and
all-new Lincoln MKT seven-passenger
luxury crossover uses an ultrasonic-
based sensing system and Electric Power
Assisted Steering (EPAS) to position the
vehicle for parallel parking, calculate the
optimal steering angle and quickly steer
the vehicle into a parking spot.
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No Park