Family Dollar 2007 Annual Report Download - page 4

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Please find page 4 of the 2007 Family Dollar annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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At Family Dollar, value means good
quality items at affordable prices. Our primary
customer is a hard-working Mom who wants to take good care of her home and family
within limited means. For her, it’s a constant budget-balancing act between the needs
and wants of her family. That’s why she shops at Family Dollar. Good value is being able
to afford an electronic hand-held game for her son or a rose-scented candle for herself, in
addition to Scott Towels and Hefty Garbage Bags. The exciting discovery of a small luxury
she can afford is the value of Family Dollar.
For years Family Dollar has been known for name brand products at low prices in
a variety of categories including household cleaning products, paper goods and health
and beauty aides. But, we’ve improved our home and apparel categories, adding
items like thicker, plusher towels, petal-soft sheets and clothes that make the whole
family look great, all at a fraction of department store prices. The pleasure our shoppers
experience from being able to buy that unexpected treasure is what sets us apart from
the competition.
ValueValue
23
“Family Dollar is
my store for Value.”