Family Dollar 2004 Annual Report Download - page 5

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TAKING
THE
INITIATIVE
On the cover, Marjorie, a Store Manager of a typical urban store in Brooklyn, New York, is
confident that she and her team are successfully executing the Company’s initiatives to
provide great value to their customers through a combination of convenience and everyday
low prices.
Customers: Family Dollar customers know they can count on us to help them save dollars
on a tight budget and time on a busy schedule. Initiatives being implemented this year will
only add to the value Family Dollar has offered for the last forty-five years.
Merchandise: Investments are being made in a number of key initiatives—the cooler program,
the urban initiative and “treasure hunt” merchandise—that will be the growth engines to
drive sales in existing stores.
Stores: As the urban initiative is rolled out to urban markets, and as Family Dollar continues
to open large numbers of new stores in metropolitan areas, this initiative will be a major
contributor to Family Dollar’s continued long-term profitable growth.
Supply Chain: Efficiencies in the supply chain again this year will play a strategic role in the
success of Family Dollar’s key initiatives.
Locations: Family Dollar is taking the initiative with plans to open 500 to 560 new stores this year.
To better meet the needs of our customers
and to improve our operating performance
1Family Dollar Stores, Inc.