Family Dollar 2004 Annual Report Download - page 10

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0.0
17.5
35.0
52.5
70.0
’04’03’02’01’00’99 0
10
20
30
40
’04’03’02’01’00’99
Percentage of
Consumer Ho us eholds
That Shoppe d in a
Dollar Stor e
(Sourc e : ACNiels e n Homesc a n
Consum e r Insigh t s 2 004)
66%
62%
59%
55%
52%
47%
’03’02’01’00’99 ’98 ’04’03’02’01’00’99
Percentage of
Name Brand
Merchandise
36%
35%
33%
31%
29%
27%
 






























TAKING
THE
INITIATIVE Merchandise
To invest in merchandise programs to increase sales