Exxon 2009 Annual Report Download - page 33

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U.S. Retail Sales Managers work with branded distributors on
marketing strategies that leverage the ExxonMobil brands.
ExxonMobil Fuels Marketing creates long-term value
by selling high-quality products and services daily
to฀millions฀of฀customers฀across฀the฀globe,฀providing฀a฀
secure,฀ratable,฀and฀profitable฀outlet฀for฀our฀refineries.฀
Fuels Marketing continues to be well-positioned to
successfully compete in a dynamic and competitive
marketplace by focusing on key business fundamentals:
superior safety and environmental performance, efficiency
improvements from global scale and integration, disciplined
portfolio restructuring and capital management, and
customer-focused marketing initiatives.
Leveraging a Broad Spectrum of Customer Needs
Retail฀•฀
As the largest of the four business channels, Retail
represents half of our Fuels Marketing volume sold through
a network of nearly 28,000 service stations worldwide.
Enhancements to the retail offering are made by leveraging
our extensive global network of expertise and coverage.
We continue to identify opportunities to become a more
efficient competitor. An example of this is the conversion
of our remaining U.S. company-owned stations to a branded
distributor business model, allowing us to continue to
meet our customers’ needs while capturing attractive
growth opportunities.
Industrial฀and฀Wholesale฀•฀
As the second largest sales
channel in Fuels Marketing, Industrial and Wholesale serves
a diverse portfolio of customers worldwide, including
transportation fleets, power generation companies, the
agriculture sector, manufacturers, and mining operations.
Aviation฀•฀
ExxonMobil is one of the world’s leading suppliers
of jet fuel. Our products and services play an important role
in the transportation of people and goods for commercial
airlines, general aviation, and the military.
Marine฀•฀
Operating in ports across the globe, Marine
provides fuel to the maritime industry, including bulk and
container carriers, tankers, ferries, and cruise ships.
Integration and Operating Efficiencies
We continue to leverage integration with Refining and
Supply across our four Fuels Marketing business channels.
Integrated Business Teams evaluate product placement
alternatives in each market around the world, optimizing
sales to higher-value channels.
Efficiency improvements continue to reduce operating
expenses through the global application of innovative
technologies and centralization of support activities.
The combined impact of our initiatives and portfolio
highgrading activities more than offsets inflation.
Disciplined Capital Management
The ExxonMobil capital management strategy combines
selective investments with disciplined asset highgrading
to optimize the productivity of our business.
Our investment decisions are complemented by selective
divestments that highgrade our asset base and improve
long-term financial returns. In addition, our restructuring
activities continue to enhance integration with our
refining assets.
Fuels Marketing
Exxon-, Mobil-, and Esso-branded retail sites are present
in nearly 50 countries and provide fuel to millions of vehicles
every day.
EXXON฀MOBIL฀CORPORATION฀ •฀ 2009฀SUMMARY฀ANNUAL฀REPORT
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