Equifax 2012 Annual Report Download - page 10

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PSOL has made great strides in understanding our customers’
needs. As a result, we can test and deploy products more rapidly
and engage consumers in ways that increase loyalty and lifetime
value. Our marketing insights also allow us to optimize the
PSOL solutions that our partners extend to their customers.
A major success of 2012 was PSOL’s extension of the U.S.
platform and product set to our Canada and United Kingdom
markets. These markets offer opportunity for strong growth,
which we saw in 2012 as each country grew its direct-to-con-
sumer solutions revenue double-digits. In each of these markets,
PSOL is positioning Equifax as the premier provider of informa-
tion services consumers can trust for quality and value.
North America Commercial Solutions
The NACS business unit delivers deep business intelligence
on more than 30 million small- and mid-sized North American
businesses, empowering its customers with decisions about
marketing, credit risk and commercial relationships. Serving an
increasingly diverse customer base, NACS solutions are built on
high-quality data assets, analytics and proprietary decisioning
technology. Facing a very weak economic environment in 2012,
the business unit generated $90 million in revenues with an
operating margin of 22.0%.
The NACS database includes firm-specific financial and non-
financial information, plus the ability in many cases to map
relationships with other businesses and owners. Banks and
telecommunications are our core customer segments, with
expansion underway to other verticals.
New Product Innovation played a significant role in NACS market
penetration in 2012. The launch of QTC Advantage™, a cloud-
based decisioning platform, provided customers with greater
integration and visibility across the sales, credit and collections
functions for improved account development and management.
For financial institutions, EFX Link™ was introduced to enable
lenders to securely consolidate their own business portfolio data
with the unique data assets of Equifax. This solution provides
a comprehensive view for our customers that enables faster
and more accurate identification of business-to-business
opportunities.
Leveraging the strong customer and market segment expertise
of USCIS, we have broadened and deepened the NACS customer
base and have driven significant new revenue growth utilizing its
sales organization. The synergy and impact of these two busi-
ness units working together will become even stronger going
forward. This expanded distribution capacity, coupled with an
unparalleled emphasis on new product innovation, is expected to
drive continued share gains and position NACS for accelerated
growth in 2013.
North America Commercial Solutions (NACS) serves banks,
telcos and manufacturing businesses with information
on small- and medium-sized companies, helping them to
intelligently protect and grow their businesses by providing
data and capabilities to better manage risk, fraud and
credit; integrate data; and improve marketing and account
acquisition decisions.
Alex Gonzalez, President, North America Commercial Solutions
COMMERCIAL REVENUE (2012)
(in millions)
Q1 Q2 Q3 Q4
$21
$28
$21
$20
8 Equifax 2012 Annual Report