Equifax 2002 Annual Report Download - page 16

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CONSUMER DIRECT
It is hard to imagine a more vital contribution to economic growth than financially healthy consumers. This is the driver behind one
of the most successful initiatives ever launched by Equifax. The Consumer Direct product suite, the first of its kind, was developed for
the 220 million credit-active consumers in the United States and Canada, and is accessed over the Internet. With revenues doubling
every year since its inception in 1999, this initiative is clearly meeting a critical need among consumers.
MORE PRODUCTS, MORE POWER
In the past 12 months, Equifax has provided
more products and services directly to the
consumer. These product introductions and
enhancements include:
• Consumer Credit Reporting – Introduced a new
online, instant report that allows individuals to
view a line-by-line comparison of their credit
history as reported by the three major credit
reporting agencies – with just one order.
• Insurance Scores – Another new product
that provides consumers with access to
their personal automobile and homeowner-
insurance scores. Insurance companies use
these scores to objectively underwrite and
price coverage at a fair cost. By understand-
ing the risk factors that insurance companies
take into account, consumers can shop more
intelligently for their insurance needs.
• Equifax Credit WatchTM –A credit monitoring,
subscription-based, identity protection service
that sends the consumer email notifications
within 24 hours of key inquiries, or changes in
his or her credit file. This product was enhanced
this year to offer Identity Theft Insurance to
its subscribers through a partnership with
AIG eBusiness Risk Solutions, a global leader
in Internet-related risk management.
• Score Power®– A combination of a credit
score, credit report, and an interactive score
simulator tool allows consumers to analyze
the impact to their credit scores from simu-
lated changes – such as paying off balances
or assuming a loan – in their credit files.
BETTER ACCESS, MORE
CONVENIENCE
We are committed to increase awareness and
accessibility through our consumer products.
From our initial point of distribution at
www.equifax.com, Consumer Direct product
availability has grown to include approximately
140 different distribution partnerships. In
2002, we strengthened our relationship with
one of our largest Website link partners:
Microsoft®
. Equifax consumer products are
packaged with Microsoft®Money 2003 Deluxe
– now on the shelves of major retailers. And,
we have developed a private label product
similar to Equifax Credit Watch for customers
to use as a method to generate revenue and
customer loyalty.
The Equifax Difference is making a difference in improving the credit
health of millions of consumers – giving them the opportunity to enlighten,
enable and empower themselves to better manage and protect their
financial information in a credit-driven economy.
12
We are committed to providing
individuals with increased
access to their personal
credit information through
our consumer products.