Energy Transfer 2012 Annual Report Download - page 28

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20
The following table sets forth Sunoco’s retail gasoline outlets at December 31, 2012:
Direct Outlets:
Sunoco-Owned or Leased:
Sunoco Operated:
Traditional 60
APlus® Convenience Stores 377
437
Dealer Operated:
Traditional 127
APlus® Convenience Stores 233
Ultra Service Centers® 91
451
Total Sunoco-Owned or Leased (1) 888
Dealer Owned (2) 495
Total Direct Outlets 1,383
Distributor Outlets 3,605
4,988
(1) Gasoline and diesel throughput per Sunoco-operated site averaged 198,000 gallons per month from the merger date.
(2) Primarily traditional outlets.
Branded fuels sales (including middle distillates) averaged 318,000 Bbls/d from the merger date.
The Sunoco® brand is positioned as a premium brand. Brand improvements in recent years have focused on physical image,
customer service and product offerings. In addition, Sunoco believes its brands and high performance gasoline business have
benefited from its sponsorship agreements with NASCAR® and INDYCAR®. Under the sponsorship agreement with NASCAR,
which continues until 2019, Sunoco® is the Official Fuel of NASCAR® and APlus® is the Official Convenience Store of
NASCAR®. Sunoco has exclusive rights to use certain NASCAR® trademarks to advertise and promote Sunoco products and
is the exclusive fuel supplier for the three major NASCAR® racing series. Sunoco has an agreement to be the Official Fuel of the
INDYCAR® series through the 2014 season.
Sunoco’s APlus® convenience stores are located principally in Florida, New York and Pennsylvania. These stores supplement
sales of fuel products with a broad mix of merchandise such as groceries, fast foods, beverages and tobacco products. The following
table sets forth information concerning Sunoco’s Company-operated APlus® convenience stores at December 31, 2012:
Number of stores 377
Merchandise sales (thousands of dollars/store/month) $ 106
Merchandise margin (% sales) 26%
Business Strategy
We have designed our business strategy with the goal of creating and maximizing value to our Unitholders. We believe we have
engaged, and will continue to engage, in a well-balanced plan for growth through strategic acquisitions, internally generated
expansion, and measures aimed at increasing the profitability of our existing assets.
We intend to continue to operate as a diversified, growth-oriented master limited partnership with a focus on increasing the amount
of cash available for distribution on each Common Unit. We believe that by pursuing independent operating and growth strategies
we will be best positioned to achieve our objectives. We balance our desire for growth with our goal of preserving a strong balance
sheet, strong liquidity and investment grade credit metrics.
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