Discover 2014 Annual Report Download - page 10
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As we move forward, Discover will be guided by long-term principles,
including our focus on providing outstanding rewards, service and value
for our customers, and on being a fl exible partner in the payments industry.
Our plans for 2015 include the new Discover it Miles card, which we
launched in February. We will also continue to enhance and add new
Discover it features. In addition, we will focus on online and mobile banking
enhancements, including e-wallets, while simultaneously working to manage
credit risk and enhance operations.
In payments, our focus will be on using our proprietary network to enhance
the customer experience for our cardmembers. We will also continue to
leverage our capabilities in emerging payments and our relationships
with other global fi nancial institutions and organizations to grow global
acceptance and network volume. In addition, we will work to increase
penetration of the market for signature debit. And fi nally, as the payments
industry transitions to EMV technology in the United States in 2015, we will
carefully manage the transition for our customers and business partners.
Our Commitments to Each Other
We appreciate the loyalty our customers have shown to Discover over the
years, and we are committed to demonstrating that loyalty goes both ways.
That’s why we are so focused on connecting our customers with the future—
and doing our part to ensure that their fi nancial future is bright.
One of the keys to a brighter future is fi nancial literacy, and Discover has
been recognized for its efforts to bring fi nancial education to high school
classrooms. Our fl agship initiative is Pathway to Financial Success, a fi ve-
year, $10 million commitment to bring fi nancial education to our nation’s
high schools, and so far we have provided grants to more than 900 public
schools and districts covering all 50 states. As a result, Discover was named
“Organization of the Year – Corporate Leadership” by the Institute for
Financial Literacy.
Discover.com/company