Digital River 2002 Annual Report Download - page 4

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Achieving our mission
We continue to make substantial progress toward our mission – to be the global leader in e-commerce outsourcing.We are
consistently increasing our market presence as more prospects recognize our expertise when making their e-commerce
decisions.To guide our progress and achieve increasing shareholder value, we will continue to focus on the following goals:
Client satisfaction. Our goal is to help our clients build and grow profitable online businesses. We remain committed to
defining and implementing the e-commerce best practices needed to exceed our clients’ expectations. Our experience is that
continued, profitable online site growth is the best way to ensure client satisfaction.
Revenue and earnings growth. We constantly challenge our organization to look for new revenue and cost-saving
opportunities.To support this goal, we promote idea generation and project accountability across all levels of the company
so we can execute efficiently and maximize our results.
Culture of profitability.We are committed to driving the responsibility for profitability through all levels of our organization.
We are constantly training associates, communicating business metrics and measuring our progress. This continual
improvement process fuels our decision-making, helps us identify opportunities and risks, and ensures that our projects result
in strong returns to our business and our clients.
Employee satisfaction.We are focused on creating a culture that values innovation, embraces open dialog, and encourages
new business leaders to emerge and grow from our associate base. Developing entrepreneurs at Digital River is a very high
priority. This mindset has been an important contributor to our success.
Through the continued delivery of the corporate goals discussed above, we expect to maximize return to our
shareholders.We will remain focused on our execution and will regularly communicate our progress outside the company.
To Our Shareholders
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