Dick's Sporting Goods 2003 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2003 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 56

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56

The fitness experts at Dick’s recognize that staying fit requires
commitment and sacrifice, and plenty of choices. In addition to
major national brands — Pro-Form, Fitness Quest, and Everlast — we offer private label brands of
exceptional quality and value such as Fitness Gear and Ativa.
Private label products have grown to represent more than 10 percent of sales storewide.
We have invested in a development and procurement staff that continually sources performance-
based products aimed at the authentic athlete and outdoor enthusiast. These exclusive products
offer outstanding value to our customers at key price points and provide us with significant
increases in gross margins.
03fitness
dks 03ar 17