Dick's Sporting Goods 2003 Annual Report Download - page 16
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dks 03ar 14
Dick’s succeeds by hiring and training associates who are
passionate about their sport, and by creating a shopping
experience unlike any other. Dick’s “store-within-a-store”
specialty shops combine the convenience, broad assortment,
and competitive prices of large format stores with the brand
names, deep product selection and knowledgeable customer
service of a specialty store.
Our stores stand out as a destination experience for
athletes, from beginner to enthusiast, at every age and level
of competition. From the putting green to the footwear track,
the Sportsman’s Lodge to the team sports area, we combine
vast product selection and quality with superior service.
unique
shopping
experience