D-Link 2008 Annual Report Download - page 9

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D-Link Annual Report 2008 08
Despite 2008 being a challenging year globally, through diligent management,
D-Link Europe was able to re-evaluate the shifting market and quickly adapt to
the changing needs of the region for a stable nish.
Anticipating the downturn in the economy, the region
took prudent cost reduction actions throughout the year
and continued to improve D-Link’s inventory, pricing and
operations cost management disciplines. All of these factors
combined saw D-Link Europe contribute 25.4 percent of
D-Link’s total global revenue.
Restructuring of resources furthermore enabled D-Link
Europe to work in a more streamlined, process-driven
manner across its 23 local oces to continue in its ‘Think
Global, Act Local’ approach; utilizing global resources
and expertise to engineer solutions for local market
requirements.
D-Link Europe enjoyed a series of accomplishments that
can be attributed to its investment in new technology, a
strong marketing push and an ability to adapt and cater to
specic customer needs:
● In 2008, D-Link Europe once again retained the market
leader position in the Wireless N market. The region, in
addition, fully integrated a central sales and marketing
Business Solutions team to roll out and drive Business
Solutions strategy across Europe, a structure that has
been translated across local teams to further support and
strengthen Europe’s presence in the B2B market space.
● D-Link Europe also met its core focus of targeting the
service provider market by winning major tenders
across Europe, such as TalkTalk and AOL Broadband,
and is now one of the largest suppliers to Telco ISPs in
the UK.
● Europe additionally supported the evolution of
D-Link Green, promoting its incorporation into the wider
product portfolio and committing to investing resources
into improving green processes, thereby meeting the
demands of an increasingly environmentally conscious
customer base.
The region’s European-wide logistics service furthermore
continued to reach and surpass its performance levels of
previous years; with a rise in delivery accuracy up to 98.4
percent on 6.5 million products, shipped to 29 European
countries in 2008.
Following its achievements of 2008, D-Link Europe is now
fully focused on its core objectives for 2009, using its solid
and streamlined structure as a springboard. Europe is
determined to:
● Continue to penetrate the Business sector with targeted
partner programs, focused sales and marketing
promotions and a superior product portfolio.
● Grow its consumer market share, through a targeted
marketing and sales campaign promoting D-Link’s wider
consumer oering in the Digital Home space.
● Continuing in its commitment to become greener in its
processes and products for both business and consumer
markets.
To further improve operational eciency in 2009, D-Link
Europe will additionally focus on:
● Consolidating its Pan-European RMA Logistics to enhance
its response to customer needs, implementing a function
rich CRM system and partnering with a world-leading
logistics service provider.
● Seeking avenues through which to minimize its
environmental impact along the supply chain as
awareness of environmental considerations continue to
amplify in the region.
● Reducing physical constraints experienced when
servicing the emerging Eastern European markets.
>>
Europe