D-Link 2008 Annual Report Download - page 7

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D-Link Annual Report 2008 06
D-Link’s Emerging and Asia Pacic Markets continued to show a high level
of promise and success displayed by the sales growth for scal 2008. The
Emerging and Asia Pacic Markets generated the majority of Company revenue,
with these areas accounting for 52% of total Company revenue, in addition to
experiencing a year-over-year sales growth rate of 12%.
Eective penetration within these areas accounted for the
aggressive pursuit in establishing and strengthening the
Company’s position in Emerging and Asia Pacic Markets,
including Russia, Latin America, Middle East, Southeast Asia
and Africa. More importantly, D-Link’s ability to thoroughly
understand these local markets allowed the Company to
properly adjust to the varying needs of dierent regions
to provide customized solutions.
Russia continued to display opportunities for growth
potential as sales performances exceeded expectations
once again for 2008. Switch products continued to be a
major contributor, especially with the larger selection
of D-Link Green products made available. In addition,
the Company’s broadband line surpassed expectations
due to the expansion of Telco infrastructures led by the
government sector as well as private investment. Proper
price positioning allowed for stable sales of wireless
products.
Recognized for high performance at competitive price
points, wireless and broadband product lines continued
to surpass expectations in Latin America. In addition,
D-Link products have begun to earn recognition for quality
and service on an enterprise scale, previously winning
a project to integrate Company switches into a major
television network’s call center which housed over 2,000
representatives. According to In-Stat, shipments to Latin
America and Asia Pacic will contribute to nearly half of the
world’s 139-million port growth.
In Japan, D-Link products continue to be primarily driven by
core-to-edge switch solutions. D-Link focused on the sales
of switch products, more specically within the hospital
and educational markets. For Southeast Asia regions,
while also concentrating on network switch sales, wireless
products remained popular among consumer markets.
Competitive price points and the depth of D-Link products
have allowed for a strong presence in Africa as well.
The Company’s strong sales performance of Broadband
products can be related to the increasing popularity of 3G
mobile in the region. With the depth of D-Link’s product
lines, the Company was able to penetrate a market that has
a broad range of networking needs.
Performance in Emerging and Asia Pacic Markets
can be credited to D-Link’s ability to maintain strong
partnerships with clients. Based on the wide range of
computer networking devices as well as having strong
communication with partners, D-Link has been able to
consistently provide clients with solutions that feel like
they are specically created for the individual. With many
of the Emerging Markets having infrastructure projects
in the making, the demand for D-Link access devices is
foreseen to remain stable while Broadband and Wi-Fi
products will prevail.
>>
Emerging and Asia
Pacic Markets