Crucial 2012 Annual Report Download - page 4

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We offer next-generation RealSSD™ SSDs for enterprise server and notebook applications which feature higher
performance, reduced power consumption and enhanced reliability as compared to typical hard disk drives. Using our SLC and
MLC NAND Flash process technology, these SSDs are offered in 2.5-inch and 1.8-inch form factors, with densities up to 512
gigabytes ("GB"). We also offer embedded USB devices with densities up to 16GB. We are sampling enterprise PCIe SSDs
with capacities up to 700GB. We expect that demand for SSDs will continue to increase significantly over the next several
years.
Through our Lexar® brand, we sell high-performance digital media products and other flash-based storage products
through retail and OEM channels. Our digital media products include a variety of flash memory cards and JumpDrive™
products with a range of speeds, capacities and value-added features. We offer flash memory cards in a variety of speeds and
capacities and in all major media formats, including: CompactFlash, Memory Stick and Secure Digital ("SD"). CompactFlash
and Memory Stick products sold by us incorporate our patented controller technology. Other products, including SD memory
cards and some JumpDrive products, incorporate third party controllers. We also manufacture products that are sold under
other brand names and resell flash memory products that are purchased from other NAND Flash suppliers.
Dynamic Random Access Memory ("DRAM")
DRAM products are high-density, low-cost-per-bit, random access memory devices that provide high-speed data storage
and retrieval. DRAM sales products were 39%, 41% and 60% of our total net sales in 2012, 2011 and 2010, respectively.
DRAM products are sold by our DSG, WSG and ESG segments. We offer DRAM products with a variety of performance,
pricing and other characteristics including high-volume DDR3 and DDR2 products as well as specialty DRAM memory
products including Mobile Low Power DRAM ("LPDRAM"), DDR, SDRAM, Reduced Latency DRAM ("RLDRAM") and
Pseudo-static DRAM ("PSRAM").
DDR3 and DDR2: DDR3 and DDR2 are standardized, high-density, high-volume, DRAM products that are sold
primarily for use as main system memory in computers and servers. DDR3 and DDR2 products offer high speed and high
bandwidth at a relatively low cost. DDR3 sales were 20%, 21% and 22% of our total net sales in 2012, 2011 and 2010,
respectively. DDR2 sales were 9%, 10% and 24% of our total net sales in 2012, 2011 and 2010, respectively. We expect to
begin volume production of DDR4 products in 2013.
We offer DDR3 products in 1Gb, 2Gb and 4Gb densities and DDR2 products in 512 megabit ("Mb"), 1Gb and 2Gb
densities. These densities enable us to meet customer demands for a broad array of products and we offer these products in
multiple configurations, speeds and package types.
Specialty DRAM products: We also offer DRAM memory products including DDR and DDR2 Mobile LPDRAM,
DDR, SDRAM, RLDRAM and PSRAM in densities ranging from 64Mb to 4Gb. LPDRAM products are used primarily in
laptop computers, tablets and other consumer devices that require low power consumption. Our other specialty DRAM
products are used primarily in networking devices, servers, consumer electronics, communications equipment and computer
peripherals as well as computer memory upgrades. Aggregate sales of LPDRAM and our other specialty DRAM products were
10%, 10% and 14% of our total net sales in 2012, 2011 and 2010, respectively.
NOR Flash Memory
NOR Flash products are electrically re-writeable, non-volatile semiconductor memory devices that retain content when
power is turned off, offer fast read times due to random access capability and have execute-in-place ("XiP") capability that
enables processors to read NOR Flash without first accessing RAM. These capabilities make NOR ideal for storing program
code in wireless and embedded applications. Our NOR Flash sales originated from the May 7, 2010 acquisition of Numonyx
and were 12%, 18% and 5% of our total net sales for 2012, 2011 and 2010, respectively. NOR Flash products are sold by our
WSG and ESG segments.
We offer both parallel and serial interface NOR Flash products in a broad range of densities, packages and features. Our
parallel NOR Flash products are constructed to meet the needs of the consumer electronics, industrial, wired and wireless
communications, computing and automotive applications. These products offer high densities, XiP performance, architectural
flexibility and proven reliability in rigorous industrial settings. Our serial NOR Flash products are designed to meet the needs
of consumer electronics, industrial, wired communications and computing applications. These products offer industry-standard
packaging, pinouts, command sets and chipset compatibility.