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8 CHOICE HOTELS INTERNATIONAL
The company makes two additional
senior leadership additions, naming
Chris Malone chief marketing
offi cer and Sandy Michel senior vice
president, general counsel
and secretary.
Choice launches new general
manager training program – Hospitality
Operations Success Training (HOST) –
focusing on Choice-centric training.
Lodging Hospitality Magazine honors
Choice with two Chain Leadership
Awards, making it the only company
to win two awards in the publication’s
annual awards issue.
APRIL First quarter earnings
are reported, with diluted earnings
per share up 25 percent and total
revenues up 12 percent over the prior
year’s fi rst quarter.
The company announced the launch
of a mobile Web-enabled Choice
Choice reports full-year earnings for
2007, with diluted earnings per share
of $1.70, domestic unit growth of
5.6 percent and new domestic hotel
franchise contracts up 7 percent to a
record 770.
The company’s board of directors
elects Scott A. Renschler, Psy.D.
as a director.
For the third consecutive year,
Choice is named to Training 125,
Training magazine’s annual ranking of
companies with associate-focused
workforce training and development.
MARCH Choice announces a
management succession plan under
which Stephen P. Joyce is named
president and chief operating offi cer
effective May 1, 2008. As part of this
plan, Bruce Haase is promoted to
executive vice president, global
brand operations.
JANUARY Choice announces
three spring promotional campaigns
for members of its Choice Privileges
rewards program that offer triple
points for qualifying stays at Choice-
brand hotels.
Completing a transaction announced in
December 2007, Choice acquires the
franchising operations in the United
Kingdom from Real Hotel Group PLC.
FEBRUARY Choice
enters into an alliance with Outrigger
Enterprises Group through which six
Outrigger-managed properties and/
or affi liated properties in Hawaii,
representing over 3,000 rooms,
affi liate with Choice, adding earning
and redemption opportunities for
the company’s Choice Privileges
rewards program.
Choice Hotels International and
leading Hispanic entrepreneur John
Lopez announce the execution of
a development agreement under
which Lopez’s Sueños Hospitality will
develop Cambria Suites hotels. First
project in Oklahoma City, Oklahoma is
slated to open in 2009.
2008 THE YEAR IN REVIEW