Comfort Inn 2008 Annual Report Download - page 10

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10 CHOICE HOTELS INTERNATIONAL
OCTOBER Third quarter
earnings are reported, with total
revenues increasing 9 percent over the
prior year’s third quarter.
The company offi cially launches its
upscale Ascend Collection membership
program, initially announced in May
2008. The program offers guests
authentic, local experiences at a
network of historic, boutique and
unique hotels in the United States and
the Caribbean.
Choice announces new Armed
Services component of its Choice
Privileges rewards program. Effective
immediately, active duty or reserve
military members, retired military,
National Guard, and U.S. Coast
Guard, as well as eligible spouses
and dependents, can join the Choice
Privileges rewards program at the
Elite Gold level, a level that normally
requires 10 hotel nights per year.
NOVEMBER Choice is
named for the second consecutive
year as one of the top 50 franchises
for minorities by National Minority
Franchising Initiative (NMFI).
DECEMBER The company
adds two new program partners –
Avis Rent A Car and Budget Rent
A Car – to its Choice Privileges
rewards program.
Choice opens its 10th Cambria Suites
hotel at Raleigh-Durham International
Airport in North Carolina and fi nishes
the year with 12 open Cambria Suites
hotels. In addition to the Raleigh-
Durham property, hotels are located in
Boise, Idaho; Green Bay, Wisconsin,
Appleton, Wisconsin, Bloomington,
Minnesota; Savannah, Georgia; San
Antonio, Texas; Uniontown, Ohio
(Akron-Canton Airport); Plainfi eld,
Indiana (Indianapolis Airport); Fort
Collins, Colorado; Pueblo, Colorado;
and Baton Rouge, Louisiana.
The company’s board of directors
authorizes an increase under its
existing stock repurchase program
allowing acquisition of up to an
additional 5 million shares of
its outstanding common stock.
In 2008, Choice Hotels was recognized
with a number of awards related to
workplace excellence, training and
diversity initiatives.
ALLIANCE FOR
WORKPLACE
EXCELLENCE
Workplace Excellence Award
Health and Wellness
Trailblazer Award
TRAINING MAGAZINE
TOP 125
Award for Employee-Sponsored
Workforce Training and
Development
NATIONAL MINORITY
FRANCHISING
INITIATIVE (NMFI)
Top 50 Franchises for Minorities
CHOICE – 2008
RECOGNITION