Columbia Sportswear 1999 Annual Report Download - page 10
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Forward-Looking Statements
This annual report includes forward-looking statements related to the Company’s business prospects. Such statements can be
found in the President’s letter to shareholders, which refers to the Company’s four-pronged growth strategy of enhancing
the retail productivity of our customers, leveraging the Columbia brand in international markets, further developing the
Company’s existing merchandise categories, and selectively broadening the Company’s retail distribution. Additional for-
ward-looking statements are included in the section entitled “growth strategies.” These statements are necessarily subject to
risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements. These
risk factors include, but are not limited to, the Company’s reliance on product acceptance, effects of weather, dependence on
independent manufacturers and suppliers, seasonality and fluctuations in operating results, effectiveness of the Company’s
sales and marketing efforts, and intense competition in the industry, which the Company believes will increase. Additional
risk factors include the Company’s ability to achieve and manage growth effectively, unfavorable economic conditions gener-
ally, international risks including trade disruptions, political stability in foreign markets, exchange rate fluctuations, quotas
and tariffs, the financial health of customers, effective implementation and expansion of the Company’s distribution facilities,
operations of the Company’s and third party computer systems, and the Company’s ability to establish and protect its intel-
lectual property. These and other risks are described in Management’s Discussion and Analysis of Financial Condition and
Results of Operations under the heading “Factors That May Affect Our Business.” Although forward-looking statements
help provide complete information about the Company, investors should keep in mind that forward-looking statements are
inherently less reliable than historical information.