Columbia Sportswear 1999 Annual Report Download

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OUTDOOR ACTIVE AUTHENTIC AMERICAN VALUE
1999 ANNUAL REPORT
Leverage Brand in international markets
Further develop existing merchandise categories
Enhance channel productivity
selectively broaden retail distribution

Table of contents

  • Page 1
    1999 ANNUAL REPORT OUTDOOR ACTIVE AUTHENTIC AMERICAN VA L U E Leverage Brand in international markets Further develop existing merchandise categories Enhance channel productivity selectively broaden retail distribution

  • Page 2
    ... BY GEOGRAPH Y $60 Millions $50 56 44 60 88% 7% 5% 11% 72% 17% $40 $30 $20 27 1993 1999 $10 $0 '96 '97 '98 '99 US Canada I nternational SALES GROWT H $550 $175 $500 $450 $400 SPORT SWEAR SALES 471 427 $150 149 $125 Millions Millions $350 $300 353 299 119 $100 $250 $200...

  • Page 3
    ... sportswear revenues increasing a solid 25%, and footwear growing impressively with an increase of 39% during the year, the Columbia head-to-toe merchandising strategy is working well, and today the Columbia brand is stronger than ever. As a key driver of these successes, the Columbia concept shop...

  • Page 4
    CORPORATE AND SHAREHOLDER INFORMATION BOARD OF DIRECTORS GERTRUDE BOYLE Chairman of the Board since 1970 Columbia Sportswear Company CORPORATE HEADQUARTERS 6600 N. Baltimore, Portland, Oregon 97203 NASDAQ LISTING The common stock of Columbia Sportswear Company is traded on the Nasdaq stock ...

  • Page 5
    ...promoted John Evans to general manager of its direct European operations. Columbia Sportswear Opens Newly Expanded Rivergate Distribution Center - Expansion Marks Continued Growth, Commitment to Customer Service Columbia Sportswear Named REI's 1998 Vendor Partner of the Year June 7, 1999 Columbia...

  • Page 6
    ...the new millennium, Columbia will continue to focus on four key strategies to drive top line growth and increase market share. Canada Columbia first entered the Canadian market in 1988, where the country's cold, wet climate presented a great sales opportunity for an established U.S. outerwear brand...

  • Page 7
    ..., among others which have captured market share from team athletics and associated brands. To generate excitement among consumers, department store buyers tell us they are looking for alternative definitions of "active" and Columbia's brand of active outdoor sportswear like GRT® (Gear for Rugged...

  • Page 8
    ... team of visual merchandisers to manage the program from critical points around the world. Columbia concept shops are housed primarily in major sporting goods chains like Dick's, Gander Mountain, Gart Sports and G.I. Joe's. However, we've also been successful in placing shops in such department...

  • Page 9
    ..., Dillard's, Kohl's, JCPenney, Saks Fifth Avenue, and Federated Department Stores, and we plan to expand this presence within existing and new partners. Columbia's strategies for achieving this goal include: • Continue to increase awareness to attract image-conscious department stores to the brand...

  • Page 10
    ...found in the President's letter to shareholders, which refers to the Company's four-pronged growth strategy of enhancing the retail productivity of our customers, leveraging the Columbia brand in international markets, further developing the Company's existing merchandise categories, and selectively...

  • Page 11
    Please visit our website: www.columbia.com P.O. Box 83239 Portland, OR 97283-0239 Phone 503.286.3676 Facsimile 503.289.6602 Toll Free 1.800.547.8066 Printed on recycled paper with soy based inks ©2000 Columbia Sportswear Company Printed in USA, 4/00 C0.042 ®