Cobra 2004 Annual Report Download - page 13
Download and view the complete annual report
Please find page 13 of the 2004 Cobra annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2004 A N N U A L R E P O R T 11
and untapped distribution channels
offering substantial paths for growth.
AsCobracontinuestoleverageitsbrand
in the marine market, the Company
isdedicatedtofurthergrowthinthis
productlinewithinvestmentsinnew
personnel and technology. Cobra is
introducing two chartplotters to its
marine offerings, followed by a new
productlinein2006.
Cobra will continue to lead the
GMRS two-way radio market with
increasedrangeandprivacy codes in its2005product line,
providinglong-time users with opportunities to upgradeto
Left:Above:
NAVONE3000continues
toattractconsumerand
mediainterestfor
exclusivefeaturessuchas
PDAbeaming,allowing
theconsumerto
instantlybeamaddress
informationfromtheirPDA
intotheNAVONE.
Below:AttheJanuary
2005International
ConsumerElectronics
Show,Cobrashowcased
itsdynamicproduct
lineforemergingand
establishedconsumer
technologies.Capturing
themediaspotlightwith
itslatestproductreleases,
Cobra’sexhibitatICES
wasoneofitsbestinthe
historyoftheCompany.
more powerful technology at attractive price points. A new
camouflage12-milerangeradiobeingintroducedthissummer
willfurtherappealtoCobra’sloyalusers.Justasrecreational
usershavecometorelyontwo-wayradios,theincreasinguse
ofGMRStwo-wayradiosinprofessionalsettingsoffersCobra
manyotheravenuestopursue.
The future for Cobra Electronics is indeed bright.The
Company’s responsive approach to product development,
establishment of strong market position in emerging
technologies and a broader product lineup has provided
immediate sales opportunities. Cobra’s new product line
extensions, fueled by the Company’s strong reputation and
brandequitywithconsumersandretailers,arequiteapowerful
combination.