Cobra 2004 Annual Report Download - page 10

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8฀ COB R A ฀ E L E C T R O N I C S ฀ C O R P O R ATION
Above฀and฀Left:฀Cobra฀
continues฀its฀leadership฀
positions฀in฀the฀radar฀detection฀
and฀handheld฀GMRS฀two-way฀
radios฀by฀giving฀consumers฀
the฀features฀they฀need฀to฀reap฀
real฀benefits฀and฀improve฀their฀
lifestyles.฀Cobra฀exclusives฀like฀
Intellimute™,฀IntelliShield™฀
and฀Strobe฀Alert฀give฀users฀of฀
the฀XRS฀line฀of฀detectors฀the฀
most฀accurate฀and฀up-to-the-
minute฀information฀available.฀
And฀for฀those฀who฀rely฀on฀
Cobra’s฀microTALK®฀line฀of฀
GMRS฀two-way฀radios,฀their฀
wide฀ranges,฀numerous฀channel฀
capabilities,฀NOAA฀Weather฀
Channels,฀privacy฀codes,฀Scan฀
and฀VibrAlert®฀options฀make฀
them฀the฀clear฀choice฀for฀quick,฀
easy฀communication.
Making฀our฀good฀products฀better
2004฀ was฀ a฀ year฀ of฀ continued฀ success฀ for฀ the฀ Company’s฀
legacy฀ product฀ lines:฀ radar฀ detectors,฀ handheld฀ radios฀ and฀
Citizens฀ Band฀ radios.฀ Having฀ achieved฀ leadership฀ positions฀
in฀all฀categories,฀Cobra฀thoroughly฀understands฀its฀audience,฀
the฀product฀features฀and฀consumer฀benefits฀that฀make฀these฀
products฀the฀best฀sellers฀in฀the฀marketplace.฀ ฀ Cobra’s฀ line฀ of฀ 11-Band฀ radar฀
detectors,฀ first฀ unveiled฀ in฀ 2003,฀
performed฀very฀well฀last฀year฀with฀
continued฀customer฀accolades฀and฀
correspondingly฀strong฀sales.฀The฀
ongoing฀ push฀ for฀ increased฀ distribution฀ channels฀ resulted฀
in฀ a฀ significant฀ increase฀ in฀ shelf฀ space฀ in฀ consumer฀ retail฀
channels฀for฀Cobra’s฀Citizens฀Band฀radios฀in฀2004.฀As฀the฀
Company฀that฀set฀the฀industry฀standard฀for฀excellence฀in฀
Citizens฀Band฀radios,฀Cobra฀continues฀to฀make฀product฀
improvements฀in฀its฀ongoing฀effort฀to฀maintain฀its฀status฀
as฀market฀leader฀in฀the฀category.฀
฀ Cobra’s฀ line฀ of฀ GMRS฀ two-way฀ radios฀ continues฀
to฀ outperform฀ the฀ competition฀ as฀ the฀ most฀ popular฀
brand฀ used฀ recreationally฀ while฀ gaining฀ acceptance฀
for฀ professional฀ use.฀ Another฀ highlight฀ for฀ these฀
handheld฀ radios฀ in฀ 2004฀ was฀ the฀ Canadian฀
government’s฀ approval฀ of฀ the฀ sale฀ of฀ GMRS฀
two-way฀radios,฀which฀resulted฀in฀strong฀sales฀
in฀that฀country.