Circuit City 2008 Annual Report Download - page 8

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Table of Contents
E
-commerce
The worldwide growth in active internet users has made e-commerce a significant opportunity for sales growth.
The increase in our internet-related sales enables us to leverage our advertising spending. We currently operate multiple e-commerce sites,
including:
Technology Products:
•
www.tigerdirect.com
•
www.compusa.com
•
www.compusagoved.com
•
www.compusabusiness.com
•
www.misco.co.uk
•
www.tigerdirect.ca
•
www.misco.de
•
www.misco.fr
•
www.infotelusa.com
•
www.misco.nl
•
www.globalcomputer.com
•
www.misco.it
•
www.misco.es
•
www.globalgoved.com
•
www.misco.se
•
www.systemaxpc.com
•
www.misco.at
•
www.misco.ch
•
www.misco.be
•
www.misco.pt
•
www.misco.ie
Industrial Products:
•
www.globalindustrial.com
We continually upgrade the capabilities and performance of these web sites. Our internet sites feature on-line catalogs of thousands of products,
allowing us to offer a wider variety of computer and industrial products than our printed catalogs. Our customers have around-the-clock, on-
line
access to purchase products and we have the ability to create targeted promotions for our customers’ interests. Many of our internet sites also
permit customers to purchase “build to order” PCs configured to their own specifications.
In addition to our own e-commerce web sites, we have partnering agreements with several of the largest internet shopping and search engine
providers who feature our products on their web sites or provide “click-throughs” from their sites directly to ours. These arrangements allow us
to expand our customer base at an economical cost.
Catalogs
We currently produce a total of 16 full-line and targeted specialty catalogs in North America and Europe under distinct titles. Our portfolio of
catalogs includes such established brand names as TigerDirect.com™, Global Computer Supplies™, CompUSA, TigerDirect.ca™, Misco®,
Global
6