Charles Schwab 2011 Annual Report Download - page 11

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Over the past few years, the number of Registered
Independent Advisors has exploded. It’s happening,
says Carol Benz, because independent advisors can
“choose from a wide variety of investment vehicles to meet
the needs of their clients,” instead of pushing proprietary
products. But running an independent advisory isn’t as
simple as providing transparent, conict-free advice.
It’s a business that requires human resources, strategic
planning, technology, operations, and all the other respon-
sibilities that fall on Carol’s shoulders to keep her rm,
Bingham, Osborn & Scarborough, running. That’s where
Schwab Advisor Services comes in: “We’ve worked with
the same Schwab representatives for over 10 years.
There’s a deep intelligence of the rm and how we
operate.” In addition to Schwab’s practice management
services, in-house consultants, and “immense library of
tools and resources that help drive growth,” Carol says
that what denes the Schwab experience is the people:
“Working with Schwab is an authentic experience. It’s
real, it’s human, and it’s incredibly reliable. Each person
we work with tends to look at things with a long-term,
futuristic perspective. It’s a very entrepreneurial approach.”
9