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Annual Report 2016 / 461
CONTENTS
To Our Stakeholders Prole Special Features ESG Information Financial Section Corporate Data
In fiscal 2016, Casio delivered three consecutive quarters of growing sales and income, driven by steps
taken to strengthen each of its businesses.
Profit attributable to owners of parent reached ¥31.1 billion, up 18.2% year-on-year, while basic earnings
per share hit ¥119.72, up 19.6% year-on-year, both setting record highs for the second straight fiscal year.
In the timepiece business, which is our biggest core business, sales grew and profitability was up. We
achieved this by exploiting high-end retail channels with our high value-added G-SHOCK and OCEANUS
watches, including GPS hybrid radio-controlled solar-powered models, and by generating strong sales of
models in our EDIFICE line that connect to a smartphone via Bluetooth®. In our education products
business, we secured profitability by increasing sales of scientific calculators in markets outside of Japan.
In the digital camera business, we earned stable profits by maintaining high unit prices leveraging high-end
models with original features. In the projector business, we achieved sales growth and increased
profitability by expanding our lineup of projectors featuring our original semiconductor light source.
In the timepiece business, we will expand sales worldwide by continuing to market high added-value metal
analog watches, under our “Global Time Sync” concept of keeping accurate time anywhere in the world.
We will also introduce models with systems that keep accurate time by connecting to a smartphone,
bringing this technology to our brands for women in order to further popularize models with this feature.
In the education products business, we will market full-featured English learning devices for adult users
in the Japanese market, while outside of Japan we will expand our lineup of scientific calculators with
country-specific features tailored to the language and education system of the target country. In addition,
we will globally expand our framework for school sales in order to tap into undeveloped regions and
develop new markets. In the electronic musical instruments business, we will endeavor to develop new
markets by marketing instruments at high price points, especially our full-featured pianos and high-quality
Business Report for Fiscal 2016
Key Strategies for Fiscal 2017
To Our Stakeholders
Message from the Chairman and the President
Kazuo Kashio
Chairman and
Chief Executive Officer