Casio 2001 Annual Report Download - page 7

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5
Kazuo Kashio
President and CEO
tences in electronic component technologies as being able to make this happen.
Under the new plan, Casio will also explore ways to boost management efficiency. Specifically, this will include
the following four measures:
1) Casio Cost Engineering (CCE) activities: CCE activities aim to boost cost competitiveness through all-out cost re-
ductions, beginning in the product planning stage, to provide high-quality products.
2) Raising efficiency of production bases: Casio will work to construct a system that integrates production func-
tions from design stages to delivery, merge or close production bases in ASEAN countries and China and
shorten production lead times.
3) Increasing staff productivity: Casio will adopt and put into practice a personnel system that links position with
job results.
4) Maximizing investment returns and moving ahead with strategic selection and concentration of businesses: this
will involve the introduction of Casio’s own performance valuation standard called Casio Economic Profit (CEP).
The current fiscal year will be a period for strengthening its management base under the three-year medium-
term management plan and further cultivating core business areas. We plan to continue increasing management
efficiency while we achieve improvements in our business performance. We believe this will create new corporate
value and maximize value for our shareholders. Casio is stepping up efforts to achieve these objectives while
meeting the expectations of its shareholders.
We ask for your continued understanding and support as we move forward.
July 2001