Carphone Warehouse 2014 Annual Report Download - page 29

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Carphone Warehouse Group plc
Annual Report 2014 27
STRATEGIC REPORT
COMMUNITY
TABLETS FOR SCHOOLS ("T4S")
TS is a registered charity established by Carphone Warehouse
inpartnership with Dixons Retail plc and other industry leaders.
Thecharity is passionate about the positive effect of using tablets
inthe classroom and brings together teachers, industry leaders
andacademics using robust and independent research on how
tablets can impact learning and attainment. The TS research and
expertise on how to set up and optimise the use of tablets are
madefreely available to teachers, schools and the Government.
FOR MORE INFORMATION
WWW.TABLETSFORSCHOOLS.ORG.UK
SAFER INTERNET DAY
Organised by Insafe, Safer Internet Day is held once a year. It aims
to promote safer and more responsible use of online technology
andmobile phones, especially amongst young people. CPW helped
promote this important campaign, leveraging its relationships with
Get Connected and Tablets for Schools to help provide support for
young people against online threats such as cyber-bullying, harmful
online movements and pornography. We also aim to support parents
and help them understand the risks that can be associated with
buying achild their first mobile phone, so as to help protect young
people from illegal or anti-social activity. In recent years we have
published our ‘Guide to Mobile Safety’, which is available on our
corporate website.
NEIGHBOURLY
Carphone Warehouse is participating in the trial of the new social
network called ‘Neighbourly’, helping community projects and
charitable causes highlight their needs to companies ready to help
financially or through volunteering programmes. For –, we
pledged £, and , volunteering hours to help support local
causes through Neighbourly.
FOR MORE INFORMATION
WWW.NEIGHBOURLY.COM
The Tablets for Schools conference in December was attended by over
schoolteachers from across the UK.
Our experts sharing technology tips during the ‘Spring Online’ campaign.
DIGITAL UNITE
CPW was the headline sponsor of Spring Online, one of the
UK’s largest digital inclusion campaigns, and thereby played
arole in helping an estimated , people (mostly older
people) to use smartphones, tablets and the internet for the
firsttime. Spring Online provided an engaging and innovative
opportunity to attract new customers and make a positive
impact on our communities. Our sponsorship fee went directly
to supporting dedicated digital taster events within communities
across the country. Furthermore, our store colleagues
volunteered to host similar events in store, demonstrating
keyfunctions such as how to send an email or a text message.
Our support of this initiative won a Corporate Engagement
award for ‘Best alignment with brand values through
partnership or collaboration’ as well as a ‘Digital Impact
SilverAward’ for community engagement.
FOR MORE INFORMATION
WWW.DIGITALUNITE.COM
USING OUR
TECHNOLOGICAL
EXPERTISE
TO COMBAT DIGITAL
AND SOCIAL EXCLUSION