Carphone Warehouse 2014 Annual Report Download - page 12

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STRATEGIC REPORT
UNDERSTANDING OUR CUSTOMERS
We recognise that a consistent offering across all channels provides
aseamlessmulti-channel experience for our customers.
Personalisation is the next step in retail evolution. We’ve built a revolutionary
tablet-based assisted sales tool called Pin Point.
, expertly trained
colleagues areusingthe
Pin Point sales tool across
the whole of our UK estate.
PERSONALISED
DEAL
We know that personalisation is
thefuture of customer experience.
Using tablets in store, we ask
customers a few simple questions
to help them find the right deal.
PinPoint helps us add value for
customers through personalisation.
NETWORK
COVERAGE CHECKER
With Pin Point, we can compare
network coverage for customers.
Forexample, using home and work
postcodes, thenetwork coverage
checker compares networks to
determine which one provides
thebest coverage, across
GandGnetworks.
FUTURE-
PROOFING
For customers looking to upgrade
toG for the first time, it can be
difficult working out how much data
will be needed. Pin Point helps our
customers assess their future usage,
using simple illustrations, helping
us to future-proofcustomer deals.
Business evolution: Adapting
Carphone Warehouse Group plc
Annual Report 2014
10