Carphone Warehouse 2014 Annual Report Download - page 12
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Please find page 12 of the 2014 Carphone Warehouse annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.STRATEGIC REPORT
UNDERSTANDING OUR CUSTOMERS
We recognise that a consistent offering across all channels provides
aseamlessmulti-channel experience for our customers.
Personalisation is the next step in retail evolution. We’ve built a revolutionary
tablet-based assisted sales tool called Pin Point.
, expertly trained
colleagues areusingthe
Pin Point sales tool across
the whole of our UK estate.
PERSONALISED
DEAL
We know that personalisation is
thefuture of customer experience.
Using tablets in store, we ask
customers a few simple questions
to help them find the right deal.
PinPoint helps us add value for
customers through personalisation.
NETWORK
COVERAGE CHECKER
With Pin Point, we can compare
network coverage for customers.
Forexample, using home and work
postcodes, thenetwork coverage
checker compares networks to
determine which one provides
thebest coverage, across
GandGnetworks.
FUTURE-
PROOFING
For customers looking to upgrade
toG for the first time, it can be
difficult working out how much data
will be needed. Pin Point helps our
customers assess their future usage,
using simple illustrations, helping
us to future-proofcustomer deals.
Business evolution: Adapting
Carphone Warehouse Group plc
Annual Report 2014
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