Callaway 2004 Annual Report Download - page 20

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Prior to that, he was Chairman of Santa Anita Realty Enterprises, Inc. from April 1996 to November 1997
and Chairman, President and Chief Executive OÇcer of Santa Anita Operating Company from August 1996
to November 1997. He was President and Chief Operating OÇcer of Red Robin International, Inc. (a
restaurant chain) from May 1993 to May 1995, and Chairman and Chief Executive OÇcer of Carolina
Restaurant Enterprises, Inc. from August 1992 to December 1995. Mr. Baker was the principal shareholder
and Chief Executive OÇcer of Del Taco, Inc. from 1977 until 1988 when that business was sold. He also
serves as a Director of La Quinta Corporation (f/k/a The Meditrust Companies), Public Storage, Inc.,
California Pizza Kitchen, Inc., and Javo Beverage Company. Mr. Baker received his law degree in 1957 from
the University of Texas.
Richard C. Helmstetter is Vice Chairman and Senior Executive Vice President, Strategic Initiatives of
the Company and has served in the capacity of Vice Chairman since November 2004 and in the capacity of
Senior Vice President, Strategic Initiatives since September 2003. He served as Senior Executive Vice
President, Chief of New Products from August 2000 to September 2003 and as Senior Executive Vice
President, Chief of New Golf Club Products from January 1998 through August 2000. Previously he served as
Senior Executive Vice President, Chief of New Products from April 1993 to January 1998. Mr. Helmstetter
served as President from 1990 to 1993 and as Executive Vice President from 1986 to 1990. From 1967 to 1986,
Mr. Helmstetter served as President of Adam Ltd., a pool cue manufacturing and merchandising company
which he founded and operated in Japan. During 1982 and 1983, Mr. Helmstetter also consulted extensively
for several Japanese, European and American companies, including Bridgestone Corporation's strategic
planning group. Mr. Helmstetter is a 1966 graduate of the University of Wisconsin.
Steven C. McCracken is Senior Executive Vice President, Chief Legal OÇcer and Secretary of the
Company and has served in such capacity since August 2000. He served as Executive Vice President,
Licensing and Chief Legal OÇcer from April 1997 to August 2000. He has served as an Executive Vice
President since April 1996 and served as General Counsel from April 1994 to April 1997. He served as Vice
President from April 1994 to April 1996. He has served as Secretary since April 1994. Prior to joining the
Company, Mr. McCracken was a partner at Gibson, Dunn & Crutcher LLP for 11 years, and had been in the
private practice of law for over 18 years. During part of that period, he provided legal services to the Company.
Mr. McCracken received a B.A., magna cum laude, from the University of California at Irvine in 1972 and a
J.D. from the University of Virginia in 1975.
Bradley J. Holiday is Senior Executive Vice President and Chief Financial OÇcer of the Company and
has served in such capacity since September 2003. Mr. Holiday previously served as Executive Vice President
and Chief Financial OÇcer since August 2000. Prior to joining the Company, Mr. Holiday served as Vice
President Ì Financial Planning & Analysis for Gateway, Inc. Prior to Gateway, Inc., Mr. Holiday was with
Nike, Inc. in various capacities beginning in April 1993, including Chief Financial OÇcer Ì Golf Company,
where he directed all global Ñnancial initiatives and strategic planning for Nike, Inc.'s golf business. Prior to
Nike, Inc., Mr. Holiday served in various Ñnancial positions with Pizza Hut, Inc. and General Mills, Inc.
Mr. Holiday has an M.B.A. in Finance from the University of St. Thomas and a B.S. in Accounting from Iowa
State University.
Robert A. Penicka is Senior Executive Vice President, and Chief Operating OÇcer, Equipment, of the
Company and has served in such capacity since January 2005. Mr. Penicka also serves as the President of The
Top-Flite Golf Company, a wholly-owned subsidiary of the Company, and has served in such capacity since
September 2003. Previously, from June 2001 to September 2003, he served as the Company's Executive Vice
President of Manufacturing. Prior to becoming Executive Vice President, Manufacturing, Mr. Penicka served
as the Company's Senior Vice President of Golf Ball Manufacturing from May 2000 until June 2001. He also
previously held the positions of Senior Vice President of Golf Club Manufacturing and Vice President of
Manufacturing Technology. Mr. Penicka joined Callaway Golf in 1997 when the Company acquired Odyssey
Golf. At Odyssey Golf, Mr. Penicka served as Vice President of Manufacturing, based in Chicago. Prior to
entering the golf business, he spent eight years with General Electric Company and six years at Harman
International Industries in Indianapolis as Vice President of Manufacturing for its automotive OEM business.
Mr. Penicka graduated with a degree in Chemical Engineering from The Ohio State University in 1984.
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