CHS 2011 Annual Report Download - page 16

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2011 CHS 15
refi nery gasoline utilization. The Cenex brand contin-
ued to build loyalty with consumer-focused convenience
stores. CHS delivered new tools for growth to its energy
retail partners by providing training and value-added
programs designed to increase store revenue, includ-
ing strategic consulting and attention to improving site
image and connections to the Cenex brand. The cobranded
Visa® credit card program with Cabela’s® increased traf-
fi c to Cenex locations and earned rewards for Cabela’s
customers. Store owners and customers also benefi tted
from increased program support to protect data privacy
with credit card transactions as volumes hit a record. In
addition, food safety training helped stores continue to
meet federal regulations, while providing a consistent,
high-quality food experience for consumers.
CHS lubricants delivered its third-best performance in
history, driven by increased branded agricultural market
volume, expanded fl eet agreements and relationships with
construction equipment manufacturers. Cenex Maxtron®
PCMO Dexos motor oil was approved for use in General
Motors vehicles worldwide. Those opportunities were
matched with upgrades and increased capacity at the
CHS lubricants bulk-loading facility. During the year, the
Cenex Total Protection Plan™ warranty program expanded
to include diesel-powered forestry equipment, providing
new customers with performance and peace of mind.
Domestic propane demand fell in fi scal , due to
reduced  harvest crop drying needs, combined with
a weak economy, higher prices and greater household
fuel e ciency. Nonetheless, CHS propane maintained
its growth track, reaching out to customers in eastern
and northeastern states, and securing an agreement with
Whiting Oil to market all propane and butane produced
at its northwest North Dakota facility. CHS also reached
incremental storage and rail agreements in the Midwest
and northeastern United States.
A growing reputation for dependable, e cient renewable
fuels programs and related services helped create record
profi tability for CHS Renewable Fuels Marketing. The
group handles nearly  percent of U.S.-produced ethanol
and began exporting ethanol in late calendar . Its
Horizon Resources
of Williston, N.D.,
counts on a steady
fuel supply from CHS
to balance demand
from its traditional
agriculture and
consumer customers
with demand spurred
by the region’s oil
exploration boom.
Construction team
members check
progress on a new
fuel storage tank
being built at the
Minot, N.D.,
pipeline terminal.