Banana Republic 2005 Annual Report Download - page 8

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Banana Republic offers
elevated design
and luxurious fabrications
at affordable prices.
6 gap inc. 2005 annual report
style and emotion. In 2005, we came back to this
ideal as we laid the foundation for re-establishing the
brand.
We brought in seasoned executives, designers and
merchants to lead the adult, kids, baby, accessories
and body businesses.
And we made product our top priority. Our customers
have always looked to Gap as their source for updated,
casual classics—T-shirts, hoodies, great-fi tting pants
and, of course, denim. As part of our focus to deliver
great product we’re continuing to innovate. Last year,
we introduced three new women’s jeans fi ts and
launched a super-soft denim line called Left Weave.
To improve our customer
experience, we piloted
a remodeled Gap store
environment last spring,
featuring enhanced light-
ing, new fi xtures and a
destination for denim.
In 2006, we will continue
to roll-out this new store
design, and upgrade our
top 200 adult stores.
Expanding Gap’s global presence and customer
base remains an important part of our long-term
growth strategy. We opened an additional 17 stores
internationally in 2005, and now operate about 250
Gap stores in the UK, Japan and France.
At Gap, we’ve always believed that how we do
business is as important as what we do. In Janu-
ary Gap announced a partnership with PRODUCT
(RED), an organization founded by Bono and Bobby
Shriver dedicated to fi nding sustainable ways to
fi ght HIV/AIDS in Africa through the Global Fund. As
part of this business initiative, selected Gap stores
around the world will sell a special collection of (RED)
product with a portion of profi ts benefi ting programs
that fi ght HIV/AIDS. By connecting our business
practices, the needs of our customers and our com-
mitment to supporting the communities in which we
do business, (RED) represents a uniquely Gap way to
make a difference.
In all, we took important steps in 2005 to
re-connect with our customers. Making continual
progress to improve our product, marketing and store
experience, we’re confi dent we can deliver the Gap
our customers know and love.
We are re-establishing the essence
of our brand by building on our
heritage and the strong appeal that
has made Gap a cultural icon.