BMW 2002 Annual Report Download - page 179

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43
The
BMW
Groups current product and market
offensive follows this maxim. Recent evidence of this
may be seen in the product line-up:
in the BMW brands new 6 Series, the X3 Sports
Activity Vehicle and the new 1 Series, which con-
siderably broaden the product portfolio of the
BMW
brand and let the
BMW
Group expand into new
segments,
in the
MINI
brand, with which the
BMW
Group is
developing new market segments and tapping new
customer groups,
in the Rolls-Royce brand, which stands for expan-
sion
into the absolute top segment.
Over the next five years, the
BMW
Group will
considerably expand the number of its models.
On conclusion of the current product and market
offensive, there will be a total of eleven model
series in the
BMW
Groups product portfolio.This
product portfolio along with the steadily expanding
market presence, will further improve the economic
performance of the
BMW
Group. The
BMW
,
MINI
and Rolls-Royce brands are the basis for this growth.
And, though their brand profiles may differ, they
have one thing in common: the customer will always
be able to count on each of the brands to generate
enthusiasm for their excellent products and services.
Premium  nothing else.