BMW 2002 Annual Report Download - page 157
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27
Internationalisation continues. The Spartanburg BMW plant has thus found its place within
the company as well as within the region. In achieving this, it has set an example, particularly
for future plants in the
BMW
Group. Wherever they may be located, these plants will always
strive firmly to anchor the BMW Group in the region, while at the same time working as an
equal within the production and innovation network. In the coming years the BMW Group
will invest considerable sums in the expansion of this network, one result being the start of
series production at the new BMW plant in the Leipzig/Halle region in 2005. In Great Britain
the corporate headquarters and manufacturing facilities for Rolls-Royce motor cars have
just been completed. In Oxford, capacity for
MINI
production has been significantly increased.
In the other plants of the BMW Group as well, extensive investments are being undertaken
year after year, to expand and further develop production. The fact that the plants are inter-
linked
means that any investment in increased production capacity, new technologies and
processes, benefits not just the plant itself, but the entire production network.
In the coming years,
this network will further strengthen the presence of the
BMW
Group
on the world market. The BMW plant in Rayong, Thailand, will play an important role in this
respect. Depending on further development of the Asian Free Trade Area (AFTA), the inten-
tion is to expand it, step by step, from an assembly plant to a full automobile plant and thus
further to strengthen the position of the BMW Group in the markets of Asia.
In China, the
BMW
Groups plans for the production of
BMW
automobiles under a
joint venture with a Chinese partner are advancing. The
BMW
Group assumes that pro-
duction
could start as early as the second half of 2003, aiming for an initial volume of some
30,000 vehicles.The BMW Group is striving to repeat in Asia the successful development
it has achieved in other markets to date one example being the move to South Carolina.
With the Spartanburg plant, the
BMW
Group has achieved a breakthrough towards a
continuing expansion of the company. The plant is both a symbol and a milestone for the
development of the
BMW
Groups business for the internationalisation of the company,
for the expansion of its product range and, once again, for the successful path taken by the
BMW Group.