Avid 2006 Annual Report Download - page 18

Download and view the complete annual report

Please find page 18 of the 2006 Avid annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 109

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109

8
CONSUMER VIDEO
Home Video Editing Products
Our consumer video-editing products contain a wide range of features that streamline the three-step
“capture, enhance and share” process. For example, consumers can “drag and drop” clips to create video
sequences in the order they desire, as well as add transitions between scenes, simple graphics, titles, music
or narration to their personal productions.
Pinnacle Studio Family
Our Pinnacle Studio family of products consists of nonlinear video editing software and hardware tools that
run on the Windows operating system. Our Pinnacle Studio editing line offers two configurations, Pinnacle
Studio and Pinnacle Studio Plus. Pinnacle Studio is designed for entry-level storytellers looking for a quick
and easy way to enhance and share their projects with family and friends, while Pinnacle Studio Plus is
intended for advanced video enthusiasts who require additional power, control and quality to create more
professional looking results. The Studio Plus software also offers HD editing capabilities, as well as an add-on
option that allows for the burning of HD-DVD discs. Both Pinnacle Studio products are available as stand-
alone software products or bundled with a variety of video input/output hardware.
Dazzle Family
Our Dazzle line of software-editing products, which includes Dazzle DVC100, Dazzle DVC130 and Dazzle
DVC170, offers an inexpensive and easy way to convert video tapes to DVD and digital movies. The DVC170
software also allows the creation of MPEG-4 videos that can be played on devices like the Sony PSP and the
Apple iPod as well.
Television Viewing Products
PCTV Product Family
Our PCTV line of products allows users to view television programming on their computers wherever and
whenever they choose. A television program can be viewed on its own or in conjunction with the use of other
applications on the computer. PCTV To Go lets consumers view television content wirelessly through the
use of a Wi-Fi network and enables them to watch the same content anywhere in the world using a standard
Internet connection.
ShowCenter
Pinnacle’s ShowCenter product is a digital-media receiver that expands the viewing and listening options
beyond the personal computer. It allows consumers to stream videos, music and photos from a PC to a
television or stereo system.
AVID SALES AND SERVICE
We market and sell our products through a combination of direct and indirect sales channels, including a network
of more than 3,100 independent distributors, value-added resellers and dealers. We supplement these channels
with a team of internal sales representatives directly serving select customers and markets, as well as an Internet
sales strategy.
We have significant international operations with offices in 22 countries around the world. This geographic diversity
allows us to draw on business and technical expertise from a global workforce and provides stability to our
operations and revenue streams to offset regional economic trends. Revenues from our international operations
accounted for 57%, 57% and 51% of our total net revenues for 2006, 2005 and 2004, respectively.