Avid 2006 Annual Report Download - page 17

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7
Prosumer and Home Studio Audio
Our M-Audio family of digital audio and MIDI hardware and software solutions enable electronic musicians and
home enthusiasts to create, perform and record audio.
Audio Interfaces
M-Audio audio interfaces dovetail with Digidesign’s Pro Tools LE product line, allowing users access to
high-quality sound in and out of a computer at affordable prices. Users can create audio recordings on
their personal computers using optional Pro Tools M-Powered software or with third-party software. We
continued to expand this product family in 2006 by adding software and interfaces, allowing us to reach new
customer segments such as DJs with our Torq software and various DJ hardware controllers and interfaces.
Keyboards
Our M-Audio USB, FireWire and wireless keyboards allow users to send MIDI messages directly to a personal
computer, access sound-creation software and control a variety of other musical functions without the
need for additional MIDI interface peripherals. In addition, the ProKeys family of stage piano recreates the
experience of playing an acoustic grand piano with weighted hammer-action keys and high-fidelity samples.
Speakers, Microphones and Add-On Software
We also offer a variety of in-ear reference earphone monitors and self-powered monitor speakers that
provide stereo or multi-channel surround monitoring aimed at the recording studio, home music hobbyist,
personal computer, gaming and home theater markets. Additionally, M-Audio provides a suite of condenser
and dynamic microphones. Through M-Audio, we distribute a selection of third-party software product lines
that allow customers to purchase complete home recording packages from a single supplier.
Consumer Audio Creation
We offer a range of digital-lifestyle tools targeted specifically at home hobbyists interested in creating,
sharing, publishing and listening to audio or music. Throughout 2006, we developed a dedicated consumer
audio channel to promote sales of these M-Audio-branded products. The products include Session music
creation software, the Podcast Factory bundle, Studiophile AV and StudioPro desktop speakers, the
Keystation keyboard family, portable audio interfaces like the USB Transit and budget-conscious studio
microphones like the M-Audio Nova.
Notation Products
Professional
Sibelius Software, which we acquired in July 2006, produces software for writing, teaching and publishing
music. Sibelius’s flagship Sibelius software allows written musical scores to be created, edited and published
electronically and is used by composers, arrangers and other professionals who score film soundtracks.
Sibelius’s G7 product provides similar functionality for guitarists who work in tablature notation, and the
Scorch product allows secure Internet publishing and sales of sheet music scores.
Music Education
We offer student versions of the Sibelius notation software to assist teachers and students in learning music
composition and score-writing. We also offer a range of music lessons, music theory and ear-training tools,
as well as products like Groovy aimed at teaching music to children in the 5-to-12 year old age range.