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F-30 ASSURANT, INC.2010 Form 10K
9 Deferred Acquisition Costs
9. Deferred Acquisition Costs
Information about deferred acquisition costs is as follows:
December 31,
2010 2009 2008
Beginning balance $ 2,504,654 $ 2,650,672 $ 2,895,345
Costs deferred and other (1) 1,497,480 1,441,972 1,410,311
Amortization (1,508,712) (1,587,990) (1,654,984)
ENDING BALANCE $ 2,493,422 $ 2,504,654 $ 2,650,672
(1) Includes foreign currency translation.
10. Property and Equipment
Property and equipment consists of the following:
As of December 31,
2010 2009
Land $ 14,449 $ 14,449
Buildings and improvements 215,362 206,458
Furniture, fi xtures and equipment 474,881 455,149
Total 704,692 676,056
Less accumulated depreciation (437,523) (400,636)
TOTAL $ 267,169 $ 275,420
Depreciation expense for 2010, 2009 and 2008 amounted to $59,017, $61,772 and $59,696, respectively. Depreciation expense is included in
underwriting, general and administrative expenses in the consolidated statements of operations.
11. Goodwill
Information about goodwill is as follows:
2010 2009 2008
Balance as of January 1:
Goodwill $ 2,270,337 $ 2,262,838 $ 2,093,595
Accumulated impairment loss (1,343,939) (1,260,939) (1,260,939)
926,398 1,001,899 832,656
Additions 199 3,520 181,956(1)
Foreign currency translation and other (437) 3,979 (12,713)
Impairments (306,381)
(3) (83,000)
(2) —
Goodwill 2,270,099 2,270,337 2,262,838
Accumulated impairment losses (1,650,320) (1,343,939) (1,260,939)
BALANCE AS OF DECEMBER 31: $ 619,779 $ 926,398 $ 1,001,899
(1) Amounts primarily attributable to the acquisitions of the GE Warranty Management Group on September 26, 2008 and The Signal on October 1, 2008. See Note 3—Business
Combinations for further information.
(2) Represents impairment of Assurant Employee Benefits reporting unit. See Notes 2 and 6 for further information.
(3) Represents impairment of Assurant Employee Benefits and Assurant Health reporting units. See Notes 2 and 6 for further information.
e Company has assigned goodwill to its reportable operating segments for impairment testing purposes.  e Corporate and other segment is
not assigned goodwill. Below is a roll forward of goodwill by reportable segment.