Anthem Blue Cross 2015 Annual Report Download - page 6

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6Anthem 2015 Annual Report
EMPOWERING
CONSUMERS
Anthem is committed to advancing the consumer’s journey toward better health. That’s why we’re
focused on delivering a more convenient and personalized health care experience. Anthem is investing
in the tools, solutions and programs that are empowering consumers to take charge of their health and
wellness—giving them the knowledge and power to make informed decisions about their care. This includes
providing information on quality and cost for medical procedures, as well as access to their benefits in
one convenient place.
COST/QUALITY TRANSPARENCY
Access to cost and quality information is essential to help consumers choose the health care that’s right
for them. As an example, in 2015, we expanded a collaboration with Castlight Health, Inc. to provide innova-
tive cost and quality decision-support tools, as well as develop new products that will make it easier for
consumers to understand information on health care cost and quality. If consumers know exactly how