Amazon.com 2013 Annual Report Download - page 85

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Stock Price Performance Graph
The graph set forth below compares cumulative total return on the common stock with the cumulative total
return of the Morgan Stanley Technology Index, the S&P 500 Index, and the S&P 500 Retailing Index, resulting
from an initial investment of $100 in each and, except in the case of the Morgan Stanley Technology Index,
assuming the reinvestment of any dividends, based on closing prices. Measurement points are the last trading day
of each of Amazon’s fiscal years ended December 31, 2008, 2009, 2010, 2011, 2012, and 2013.
Year Ended December 31
Dollars
Cumulative Total Return
Legend 2008 2009 2010 2011 2012 2013
Amazon.com, Inc.
Morgan Stanley Technology Index
S&P 500 Index
S&P 500 Retailing Index
2008 2009 2010 20122011
$100 $262 $351 $338 $489 $778
100 170 195 173 201 265
100 126 146 149 172 228
100 150 188 196 248 360
Year Ended December 31,
2013
$0
$100
$200
$300
$400
$500
$600
$700
$800
Note: Stock price performance shown in the Stock Price Performance Graph for the common stock is
historical and not necessarily indicative of future price performance.