Amazon.com 2013 Annual Report Download - page 36

Download and view the complete annual report

Please find page 36 of the 2013 Amazon.com annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

25
Net sales by similar products and services were as follows (in millions):
Year Ended December 31,
2013 2012 2011
Net Sales:
North America
Media $ 10,809 $ 9,189 $ 7,959
Electronics and other general merchandise 29,985 23,273 17,315
Other (1) 3,723 2,351 1,431
Total North America $ 44,517 $ 34,813 $ 26,705
International
Media $ 10,907 $ 10,753 $ 9,820
Electronics and other general merchandise 18,817 15,355 11,397
Other (1) 211 172 155
Total International $ 29,935 $ 26,280 $ 21,372
Consolidated
Media $ 21,716 $ 19,942 $ 17,779
Electronics and other general merchandise 48,802 38,628 28,712
Other (1) 3,934 2,523 1,586
Total consolidated $ 74,452 $ 61,093 $ 48,077
Year-over-year Percentage Growth:
North America
Media 18% 15% 16%
Electronics and other general merchandise 29 34 57
Other 58 64 73
Total North America 28 30 43
International
Media 1% 9% 23%
Electronics and other general merchandise 23 35 55
Other 22 11 24
Total International 14 23 38
Consolidated
Media 9% 12% 19%
Electronics and other general merchandise 26 35 56
Other 56 59 66
Total consolidated 22 27 41
Year-over-year Percentage Growth:
Excluding the effect of exchange rates
International
Media 7% 12% 16%
Electronics and other general merchandise 27 40 47
Other 26 15 18
Total International 19 27 31
Consolidated
Media 12% 14% 16%
Electronics and other general merchandise 28 36 53
Other 56 59 66
Total consolidated 24 29 37
Consolidated Net Sales Mix:
Media 29% 33% 37%
Electronics and other general merchandise 66 63 60
Other 5 4 3
Total consolidated 100% 100% 100%
___________________
(1) Includes sales from non-retail activities, such as AWS sales, which are included in the North America segment, and
advertising services and our co-branded credit card agreements, which are included in both segments.