Alpine 2011 Annual Report Download - page 2

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Message from the President
Toru Usami
President & CEO
First of all, I would like to convey my sincere
condolences to all victims of the recent Tohoku-
Pacifi c Ocean Earthquake.
We have offices and factories in Iwaki City in
Fukushima Prefecture. Although some of our buildings
were damaged and production lines overturned, all of
our employees escaped unharmed. However, some
of our employees’ homes were tragically damaged by
the tsunami and some lost family members.
Immediately after the disaster, life-lines were cut off,
forcing us to stop operations for two weeks, but our
employees worked hard to restore our production
plans and work areas as quickly as possible, as
did city officials to restore local infrastructure. We
are deeply grateful for the generous assistance and
cooperation of many people which helped us to
resume operations on March 28 and I would like to
take this opportunity to thank them all.
After resuming operations, parts procurement
problems appeared, but the entire company tackled
this dilemma to maintain our supplies to our clients.
However, I believe that unpredictable circumstances
such as the problem of parts procurement, adjustments to production by auto makers, and so on will continue for some
time. Turning to the global market environment, the U.S., which is one of our company's most important markets, is showing
trends of recovery. And Chinese market continues strong sales of medium class and luxury class cars. Those are all bright
signs indicative of improved business performance. I am afraid that the aftermath of the earthquake will have some impact
on this trend, but we are working hard to normalize our production activities and expand our business.
I think that this disaster will lead to a demand for products incorporating environmental technologies to achieve lower electric
power consumption or lighter weight etc., and further evolve and expand the use of electronics in in-car equipment. Our
company will promote growth strategies which have been undertaken in the past integrating functions of in-car equipment,
for example, through links with smart phones, and providing drivers with new levels of safety and comfort represented by
ITS. And in the growing Chinese market, our business scale has been growing steadily as we have aggressively pursued
orders from auto makers inside China. We are striving to enhance our competitive strength by aggressively pursuing
development, procurement and production inside China, to expand our business in growing markets including China.
We have experienced an unprecedented disaster, but our company has united to overcome this diffi cult situation, and based
on this experience, will gain new confi dence and grow even faster as a global Mobile Media Solution Company.
I humbly ask you, our shareholders, to continue to give us your strong support and encouragement as in the past.
June, 2011
Dear Shareholders,