Allegheny Power 2013 Annual Report Download - page 6
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As one of the largest retail energy suppliers in the U.S.,
FES remains focused on selectively growing its business
across a variety of channels and customer groups. During
the year, FES pursued highly targeted marketing strategies
that increased its retail sales volume by 9 percent and its
retail base by approximately 100,000 customers, bringing
its total to more than 2.7 million customers. Although
the realignment of our competitive generation assets and
challenging retail markets are expected to result in lower
sales over the near term, we will concentrate our marketing
efforts on maintaining the highest-margin sales and
channels. Consistent with our plans, we already have sales
of more than 90 million MWH under contract for 2014, and
4
we’re well-positioned to take advantage of any increases in
market and energy prices through 2016.
While we have taken significant and aggressive actions to
reposition our competitive operations, we believe reforms
in both capacity and energy market rules are needed.
For example, in both markets, far too many regulated,
subsidized and other favored resources are treated the same
as competitive baseload assets. Unfortunately, some of
those favored resources, such as intermittent renewables,
cannot support the reliability of the grid, and others are
allowed to compete but face none of the costs or risks
associated with competitive markets. We will continue
to work with key stakeholders to find a fair and equitable
solution to these challenging issues.