Airbus 2015 Annual Report Download - page 69

AIRBUS GROUP REGISTRATION DOCUMENT 2015 l 37 l
Informationon GroupActivities
Registration Document 2015
1.
1.1 Presentation of the Group
Helicopters sold in the civil and parapublic sector, where Airbus
Helicopters is a leader, provide transport for private owners
and corporate executives, offshore oil operations, diverse
commercial applications and state agencies, including coast
guard, police, medical and fire-fighting services. Thanks to its
existing mission segment diversity, the helicopter market is
expected to prove resilient through the coming decade, even
though one of the key Segment, Oil & Gas (in value), is currently
experiencing troubled times. Airbus Helicopters believes that
the demand over the next 10years will be driven by large
replacement needs from advanced economies and by growth
from emerging economies. Airbus Helicopters’ market data
indicates that in 2015, worldwide deliveries of civil and parapublic
turbine helicopters over a 1.3t MAUW stood at ~625units.
Demand for military helicopters is mainly driven by budgetary
and strategic considerations, and the need to replace ageing
fleets. Airbus Helicopters believes that the advanced age of
current fleets, the emergence of a new generation of helicopters
equipped with integrated systems and the on-going introduction
of combat helicopters into many national armed forces will
contribute to increased military helicopter procurement over
the next few years. Recent large-scale military programmes,
such as those conducted by the US, Russia, China, India,
South Korea, Saudi Arabia, Brazil and most western European
countries have confirmed this trend. Nevertheless, demand from
the military sector has historically been subject to large year-
to-year variations due to evolving strategic considerations, and
short-term growth potential may be limited due to increasing
budgetary constraints on public spending in some regions like
Western Europe, while other regions like Asia, Eastern Europe
or Latin America are expected to continue growing. In fact, the
political and military crisis in Ukraine and the emergence of the
Islamic State has recently led to a major reassessment of threats
perceptions and military strategies in much of Europe which
could lead to some extent to new acquisitions. According to
Airbus Helicopters’ market data, worldwide deliveries of military
turbine helicopters stood at ~885units in 2015.
Competition
Airbus Helicopters’ primary competitors in the civil and
parapublic sector are Agusta-Westland, Sikorsky and Bell
Helicopter. The civil and parapublic sector has grown more
competitive in recent years, with Sikorsky and Agusta-Westland
having increased their market share in the heavy and medium
helicopter classes, while Bell has increased its market share in
the light helicopter classes.
The military sector is highly competitive and is characterised
by competitive restrictions on foreign manufacturers’ access
to the domestic defence bidding process, sometimes to the
virtual exclusion of imports. Airbus Helicopters decreased its
share of the global market for military helicopters in unit and
value (from 11% in unit in 2014 to 9% in 2015), and will focus
on campaigns in 2015.
Airbus Helicopters’ main competitors in the military sector are
Agusta-Westland in Europe, and Sikorsky, Boeing and Bell
Helicopter in the US Military sales accounted for 50% of Airbus
Helicopters’ revenues in 2015.
Customers
More than 3,000operators currently fly Airbus Helicopters’
rotorcraft in over 150countries. Airbus Helicopters’ principal
military clients are Ministries of Defence (“MoDs”) in Europe,
Asia, the US and Latin America. In the civil and parapublic
sector, Airbus Helicopters has a leading market share in Europe,
the US and Canada.
With 45% of the worldwide market share-based on deliveries,
the versatility and reliability of Airbus Helicopters products have
made them the preferred choice of the most prominent civil and
parapublic customers (turbine helicopters over a 1.3t MAUW).
The world’s largest offshore operators (such as Bristow, CHC,
Era and PHI) use Airbus Helicopters rotorcraft for passenger
transport and offshore oil industry support. In the emergency
medical services market segment, Airbus Helicopters rotorcraft
dominate the fleets of large operators such as Air Methods in
the US and ADAC in Germany. Agencies with high serviceability
requirements, including police and armed forces, also rely on
Airbus Helicopters products.
Financial Statements 2015
11 22 33 44 55
QRegistration Document 2015
Annual Report 2015 Financial Statements 2015
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