Airbus 2014 Annual Report Download - page 26
Download and view the complete annual report
Please find page 26 of the 2014 Airbus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.What does all this mean to your financial
performance then? Are you satisfied
with last year’s financial results?
All in all, in 2014 we’ve increased revenues,
profitability and cash flow, which exceeded
our guidance. And although we had to take a
sizeable A400M charge, we could offset most
of it through gains on divestments, which were
the first steps of implementing our strategic
portfolio review decisions. So, overall, we did
quite well last year and we take pride in the
fact that our shareholders can benefit from
these good results through a record dividend
payment. – So, yes, I’m satisfied with the results
but I’m not complacent. We still have strong
upside potential at Airbus when it comes to
profitability. And we will further improve the
profitability of our Group in the coming year.
What are your key priorities for 2015
and beyond?
On top of our list is on-time, on-cost and on-
quality programme execution, clearly ! With the
various production ramp-ups taking place
across the Group – just look at A350, A400M,
A320neo and H175 – there’s no alternative to
operational excellence. “Getting it right the
first time” must serve as our guiding principle.
For that purpose, we are also deploying our
so-called Quest quality initiative Group-wide.
This will help to ensure Airbus Group operates
efficiently and delivers the highest quality
products and services.
But if we want to rigorously live up to this
principle of “getting it right the first time” in
an economically and technologically ever-
accelerating environment, I am convinced we
have to continue improving our internal
processes. We have done a lot in this regard
over the last years. Yet, to tap the full innovative
potential of the Group, we must reinforce
integration and connectivity. We will develop
a digital strategy that allows for even faster
decision-making, shorter development cycles,
faster ramp-ups and more efficient production.
This isn’t something which will happen
overnight but our Top Management is united
in pursuing and implementing this strategy –
gradually, step by step, but as fast as possible.
Doing so, I am convinced, will not only be in the
interest of all of us at Airbus but also drive
shareholder returns over the long-term.
Finally, whatever business or strategy we
pursue, we will do it in a compliant manner.
We will enforce our Ethics and Compliance
guidelines across the Group, and ensure that all
employees receive the training they require in
this very important area. We strongly promote
a culture of integrity and transparency in all
parts of the business around the globe, and
at all levels.
Tom Enders
Chief Executive Officer
On top of our list is
on-time, on-cost and
on-quality programme
execution
ANNUAL REVIEW 2014
24
02 PILOTING EFFICIENCY