Airbus 2014 Annual Report Download - page 24
Download and view the complete annual report
Please find page 24 of the 2014 Airbus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.W
hen you look back
on 2014, what comes
to your mind?
Well, what comes to my
mind first of all is that 2014
was not a business-as-
usual year for the Group. It was the first year that
the entire Group operated under the Airbus
brand. The value of this one-brand strategy
is visible for everybody, particularly for our
helicopter, space and defence businesses.
We are united under one strong brand and this
especially supports our growing ambitions on
the international markets.
What also comes to my mind is the notable
operational progress we made in 2014 thanks
to the dedication of our employees.
All along we said that the first A350 delivery
would happen before year-end, and it did! We
wanted the A320neo first flight to take place
before the end of the third quarter 2014 – well,
we made that happen also.
Our colleagues at Defence and Space too had
an incredibly full plate with the launch of their
new organisation, conducting a portfolio review
and commencing the joint venture with Safran
in our Space launcher business which will truly
revolutionise the European space business. All
of these measures are of key importance to
improve our competitiveness in the defence
and space sector and they were achieved right
on target.
At Helicopters, our troops managed to stabilize
the “ship” despite a challenging commercial
environment and we took big leaps forward in
renewing our fleet.
ONE JOURNEY
ONE TEAM
INTERVIEW WITH TOM ENDERS
CHIEF EXECUTIVE OFFICER
So needless to say I am proud of our employ-
ees’ “can do” attitude! It is thanks to the strong
commitment of “Team Airbus” that 2014 will be
remembered as yet another record year for the
Group in many areas.
What were your operational and
commercial highlights?
Obviously, the certification and on-time delivery
of our first A350 to Qatar Airways was a key
one. Expectations by our customer and share-
holders were high. This great achievement was
the result of many years of excellent team work
by our employees and suppliers. And the
customer feedback we are receiving so far is
very encouraging. As we ramp up the product-
ion of the A350 now, we must keep up this
great team work!
The first A350 was just one of 629 aircraft
handed over to customers in 2014, which set a
new delivery record. Also included in that tally
were 30 A380s and 490 single-aisle aircraft.
On the A380, we are on track to reach break-
even this year after making good operational
progress last year. Then, the first A320neo took
to the skies, marking a major milestone towards
entry-into-service towards the end of this year.
This plane is the fastest selling airliner ever and
a huge commercial success! And we also
launched the re-engining of our very successful
A330 during the Farnborough Air Show last
year. As we can see in the solid order intake:
The market very much appreciates our products.
And these revamped aircraft types will improve
our market position even further.
ANNUAL REVIEW 2014
22
02 PILOTING EFFICIENCY