Aetna 2007 Annual Report Download - page 7

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Integration — helping to improve quality and costs
We have invested in an integrated approach to benefi ts, which includes
the integration of ActiveHealth Management’s proprietary CareEngine®
technology. Increasingly, our customers are seeing the capabilities we
can provide — a complete view of members analyzed against best-practice
clinical standards.  is has translated into multiple product sales and
continued membership growth across our behavioral, pharmacy and
dental products.
To be able to compete in our industry in the future, we believe companies
will have to invest signifi cantly in disease management, prevention and
wellness, and education programs that engage members in their own health
status. If a member can understand his or her condition or conditions, knows
what to bring to his or her doctor’s attention and how to comply with a
treatment program, we believe the result will be better quality of life for the
member, lower cost for the health payer and ultimately lower cost to the
health care system.
Consumerism — engaging members in their health
Consumerism is another key dimension of our strategy. Last year we
continued to advance Aetna’s leadership in this area; taking steps to increase
access to aff ordable health care, and give people more clarity about how the
system works and how they can derive value from it.
In addition to Aetna’s own initiatives — the expansion of online quality
and price transparency tools and information as well as the introduction of
our CareEngine-powered Personal Health Record — Aetna’s leaders and I
have been actively involved in policy discussions with key business groups,
Congress, governors and state legislators to drive the movement toward more
transparent and useful information for a true consumer-driven marketplace.
In a fi ve-year study of 1.6 million Aetna members, employers
that offered an Aetna HealthFund® consumer-directed health
plan lowered their health care cost trend and saved money, while
their employees continued to use preventive and chronic care
services, and increased their engagement in their own health.
5
Outreach to members
In 2007, more than
1 million members were
called by Aetna’s care
management staff.