Aarons 2010 Annual Report Download - page 14

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Ready for
the Future
Robin Loudermilk: Aaron’s has been part of my
life since childhood, but I have never been more
optimistic. I learned the business from the ground
up — I worked in stores, drove trucks, managed
divisions. I have learned fi rsthand how strong
our Company culture is and what a competitive
asset that can be. The strength of this culture has
allowed us to shift and adapt our business model
as conditions warrant. An important part of our
culture is the tenure of our management team.
A number of our top executives have been with
Aaron’s for many, many years. That says a great deal
about the character of our culture and the talent and
loyalty of our management.
For many years, we were a rental company and
Aaron Rents was our trade name. Our customer
today wants to own home furnishings and we offer
a fl exible, cost-effective way to achieve that goal.
This was the reason for our name change from
Aaron Rents to Aaron’s in 2009. With the tightened
consumer credit markets of the past few years and
the weaker credit scores of so many American
households, Aaron’s is well positioned to be the
10