Aarons 2010 Annual Report Download - page 13

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and Falcons, and arena football, as well as
our NASCAR program, our advertising
and sponsorships bring the Aaron’s name
to over 50 million people each year. We
are launching our fi rst national television
advertising program in 2011, a signifi cant
milestone for our Company.
Even though we have over 1,800 stores,
we keep our fi nger on the pulse of the
business. Our store managers know that
“you are what your numbers say you are.”
We track agreements and lease payments
daily, weekly and monthly. Each store’s
manager is responsible for the leases
originating in his store. That manager is
responsible for those customers — their
satisfaction and their service. At corporate,
we try to source the best products at
the best price, make sure that every
fulfi llment center has adequate inventory
to meet our 24-hour delivery goal, and
develop outstanding marketing programs
and advertising. At the store level, the
manager and associates are the front line
of customer relations. They are the key to
“driving dreams home.”
0
10,000
40,000
$50,000
20,000
30,000
20102009200820072006
Company Pretax Profit
From Franchising
($ in thousands)
0
10,000
20,000
30,000
40,000
$60,000
50,000
20102009200820072006
Company Revenues
From Franchising
($ in thousands)
0
500
1,500
2,000
1,000
20102009200820072006
STore Growth
(Number of stores)
9