Aarons 2007 Annual Report Download - page 7

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Please find page 7 of the 2007 Aarons annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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“ Weatherford is a suburban community about
20 miles west of Fort Worth, Texas. The town
has grown fairly rapidly as the Fort Worth
metropolitan area has expanded, and our
population is now close to 25,000. Some
people commute to work in Fort Worth,
others work in the oil fields. We also have
a small college in town, so we have a large
computer business. Our average customer
pays $150 a month and often has several
items under agreement. This store is about
four years old and is going really well. I have
been the general manager for 18 months,
and it is my second store as general manager.
M o s t of our customers are families and
most are renters. Many live on the outskirts
of Weatherford, often in rural areas. Most
come in for electronics, and many of our
customers have multiple contracts. Rent-to-
own stores are the primary competition here,
and our customers see that it is cheaper in
the long run to shop with Aaron’s. We have
an awesome selection of merchandise, which
is a big advantage. Our merchandise selec-
tion seems to get better every year, and we
open up new categories on a regular basis.
Big screen televisions are hot right now. ”
— Brandi Cienega, General Manager, Store CO296
“ I have been a customer of Aaron’s for about 10 years.
I had been a customer of a rental store but turned the
merchandise back to them because the product and
pricing were better at Aaron’s. I have been a customer
of Aaron’s many, many times. Over the years, I have
leased a computer, mattresses, camera, and I just
got a flat-screen television for my son. I do shop
around, but I have found that when I make
a large purchase on a credit card, it takes
me longer to pay off, and I end up paying
more than I would getting the product from
Aaron’s. Plus, with leasing, I have the added
benefit of warranties and service.”
Brandi
Ciene
g
a
Weathe
5